At Dragon Rouge we believe brands should define the overarching purpose of an organisation, establishing a route to success that links short term wins with long-term prosperity.

On this site we share some of our thinking on sustainability and long-term brand and business model innovation. You'll also find more detail on Family of the Future 2030 and Brand Futures 2030 – our segmentation and methodology for creating short to mid-term brand and innovation strategy, by defining a long-term roadmap for success.